If your business is not online, you are not in business

To promote your business effectively, you need to present it online. As Bill Gates rightly pointed out, "If your business is not on the Internet, you are not in business. This means that for any company to be successful, it needs its own website, which can be created by a team of professionals.

Having your own online resource gives a company many advantages:

Firstly, the company website allows you to target your information and attract exactly the right users for your business, depending on the type of advertising and promotion of your online resource.

Secondly, having your own website makes it possible to interactively provide customers with information about the services provided by your company 24/7. It means that customers can explore your products and services at any convenient time, from anywhere in the world. This allows you to expand your customer base in both your current and foreign markets. Therefore, for businesses located in any country, including Moldova, having a website is a relevant issue for expanding the market.

Thirdly, by making a one-time online resource for your company, you will save your employees' time which is usually spent on providing information to customers. You won't have to waste your company's employees' time on long telephone calls with clients who want to know more about you. Your adviser can simply tell the customer: all information can be found on the website, which only takes a few seconds.

On the company website, customers can also use the photo gallery or product catalogue to visually familiarise themselves with information about the company, its activities and services. The customer can narrow or broaden their search and make it targeted.

But like any other information resource, a website needs promotion. You need to promote your website to make it known to as many people as possible. Internet advertising offers more opportunities than any other type of advertising because you can analyse its effectiveness. In addition, you can change the banners on the internet until you reach the effect you want. By analyzing the number of people who click on the link, you can easily determine the effectiveness and cost of your ads.

In order to develop and promote your website, you can turn to a group of specialists who have a lot of experience in this. For example, the Meta group of companies has created and launched many successful websites, which proves that one team can create a professionally made website and successfully promote it in the market. So, by having your own website, you can get all the benefits that it can provide to your business.