Data exchange with the website
Data exchange between the website and external systems is a key element for automating business processes. It allows you to synchronise orders, balances, payments, analytics and communications in a single digital space. Such integration increases efficiency and makes the company's work more transparent and faster.
The main types of integrations that allow businesses to work faster, smarter and more automated.
Integration with accounting systems
Integration of a website with internal accounting systems is one of the most important tasks for business automation. We implement reliable data exchange with 1C, various CRM and ERP systems.
Exchange with 1C allows you to automatically transfer orders from the site, receive current product balances, prices, discounts and statuses. This saves employees from manual data entry and reduces the risk of errors.
Integration with CRM systems provides instant transfer of requests from the site to the sales funnel, maintaining the history of interactions and control over the processing of requests. You can also set up the transfer of information about user actions on the site to personalise offers.
Linking with ERP systems gives a wider coverage: from logistics and procurement management to automatic generation of documents and reporting. All these processes become part of a single ecosystem where the website plays an active role in the business infrastructure.
Data exchange with banks and payment systems
Integration of the website with banks and payment systems plays a key role in ensuring secure and convenient processing of online payments. Through this exchange, information about orders, payments and their statuses is transferred between the website, payment gateway and internal company systems such as CRM or ERP.
Among the main payment services are international payment systems MasterCard and VISA, electronic wallets QIWI, WebMoney, YouMoney, payment intermediaries such as PayPal, as well as international online gateways, including Stripe. Integration with these systems allows to accept payments from individuals and legal entities, display payment statuses and synchronise data with other business tools.
Importantly, this exchange also covers transaction verification, confirmation of successful or unsuccessful payment, as well as processing of returns and cancellations. This makes it possible to automatically update order statuses on the website and in the CRM, eliminating the need for manual checks and improving accuracy.
Integration with social networks
Integrating a website with social networks helps to expand marketing and customer communication opportunities. Through APIs of popular platforms such as Facebook, Instagram, VKontakte and Twitter, you can automatically send and receive data about users and their activity, as well as manage advertising campaigns.
This allows you to quickly create targeted audiences, collect feedback and analytics, and provide easy sign-in through social sharing accounts (SSOs).
By sharing data in this way, companies increase customer engagement and personalise offers.
Data exchange with analytics and marketing systems
Data exchange between a website and analytics and marketing systems plays an important role in understanding user behaviour, evaluating the effectiveness of advertising campaigns and personalising customer interactions.
The website feeds data to analytics platforms such as Google Analytics, Yandex Metric, Google Tag Manager (GTM), and end-to-end analytics and conversion tracking systems. This allows you to track traffic sources, visitor behaviour, sales funnels and key points of interaction with the site.
At the same time, data is transferred to marketing systems: email newsletters, CRM, advertising cabinets (Google Ads, VK, Facebook/Meta Ads, etc.), remarketing platforms and tracking pixels. This exchange helps build accurate audience segments, trigger automated mailings, remarketing and personalised offers based on user actions.
Data exchange with government services
Integration of a website with government services is becoming an essential element for many businesses, especially in the areas of finance and commerce. Reports, tax data, turnover and licences, as well as up-to-date information on regulatory changes and inspections, can be automatically transmitted through secure exchange channels.
This integration simplifies compliance with legal requirements, reduces the risk of fines and speeds up interaction with regulatory authorities, ensuring transparency and legitimacy of business.